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Masterplug Premium Packaging Range

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Masterplug added a range of premium products to its USB range and needed packaging that represented the quality of the new products. I created a style that respects the brand guidelines and shares some characteristics with the mid-range, whilst delivering a premium look.

 
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The design offers the same visual structure as the mid-range, with versatility – the look can expand to other categories if a premium selection is added.

 
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This was the first packaging range proposed for Masterplug using 3D rendering.